17:50The Best Scrabble Player is GENUINELY insane
Save referenceExpectation Violation
You'd expect the best Scrabble player to look locked in. Instead the champion leans on one fist, half asleep, mid-tournament. It's funny, and BORED beside GENUINELY insane makes you wonder how good you'd have to be to get bored there.
'The Best Scrabble Player' is a label, not a name, so it works for viewers who don't know the face, and GENUINELY says 'insane' isn't the usual hype.
Only the player is in colour against a grey room, which sets the champion apart from everyone else, and 'I'M BORED...' in a red box reads at feed size.
When you profile someone at the top of a skill, like a top salesperson or a chess master, show them bored where everyone else strains. In the title, give their rank, not their name.
Show a master bored where everyone else tries hard.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.