5:25We Built the Product Apple Gave Up On...
Save referenceExpectation Violation
Apple can afford to build almost anything, so a product it gave up on sounds too hard for anyone. Yet here's the maker grinning, arms wide, above a desk opened up to show its electronics. So what does it do, and does it work?
'Apple' is a name everyone knows, 'Gave Up On' says even Apple found it too hard, and 'the Product' keeps back which one.
AirDesk borrows Apple's Air naming and clean white lettering, which hints at the product without naming it, and the opened-up desk shows real hardware was built.
When you've done something a well-known company tried and dropped, name the company in the title and hold back what it was. Show the result with its workings on display and you beside it, so viewers can see it's real.
Name the giant that gave up, then show what you built.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.