16:06The Hidden Cost Of 'Keeping It Together' (High Functioning Depression)
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'I'm not depressed' is what people say when they're coping on the outside. The thumbs up says 'I'm fine', but it's the only part of them still above water. If you're the one keeping it together, you see yourself and want to know the cost.
'Keeping It Together' uses the viewer's own phrase for coping, 'Hidden Cost' says it isn't free, and the bracket names the condition for those who know the term.
The thumbs up out of the sea reads instantly at feed size as someone saying they're fine while going under, and the red box on 'not' flags the denial.
When your audience denies a problem they have, quote their denial in the thumbnail and show a simple image that contradicts it. Name the condition in the title for the viewers who already know the term.
Quote their denial, then show what it's hiding.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.