14:41What happened to Britain’s great transport experiment?
Save referenceExpectation Violation
If you're British, hovercraft probably feel like a bit of the past that quietly disappeared. 'What happened to' in the title sounds like the story of a failure. Then the thumbnail says you can still ride one, so you want to know where.
'Great transport experiment' never says hovercraft, so the image has to name it, and 'What happened to' sets you up to expect it's gone.
The Union Jack hovercraft reads at feed size, and 'you can still ride this' with Luke's thumbs up turns the title's sad story into a trip you could take.
When your topic sounds like a failure from the past but still exists, let the title ask what happened to it. Then show it working today in the thumbnail, with you standing next to it.
Let the title bury it, and the thumbnail bring it back.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.