9:19How To Be A Better Reader (Do This To Your Books)
Save referenceExpectation Violation
Most readers try to keep their books neat. Here Daniel holds two copies of his own bestseller, one new, one battered and full of sticky tabs. 'Do This To Your Books' makes the wrecked one the goal, so what did he do?
'Better Reader' is a goal lots of people have, and 'Do This To Your Books' says the fix is something you physically do to a book, not a vague tip.
Holding the same book new and battered makes the before and after instant, and it's funnier because the book Daniel has wrecked is his own bestseller.
When your method changes how something looks, hold the before and after side by side, one in each hand. It works best when the after looks worse by normal standards, so viewers need the video to explain why it's better.
Show the after that looks worse, and promise it's better.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.