6:06How I Would Learn Cyber Security (If I Could Start Over)
Save referenceIdentity & Self-Relevance
If you're learning cyber security, it can feel endless, and his head flat on the laptop is exactly that feeling. The title offers the shortcut from someone who's been through it. So you click to see what he'd do differently.
'If I Could Start Over' lets every beginner put themselves at his starting line, and 'How I Would' says the plan comes from someone who's already been through it.
His cheek pressed flat on the laptop with a deadpan stare is a joke tired learners get straight away, and the plain white table leaves nothing else to look at.
If your title is a start-over plan, show yourself in the state your beginners are in right now, tired or stuck, not looking polished. The title carries your experience, so the image can carry their feeling.
Let the title carry your experience and the image their struggle.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.