21:04The Brutal Truth About Getting Rich After $100K
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Plenty of people get to $100K and aren't sure what comes next. 'After $100K' speaks to exactly them. The dashed line loops in a tangle at $100K before shooting up to $1M, so you want to know what breaks the loop.
'After $100K' filters for viewers who've already done the hard first step, and 'Brutal Truth' says there's something about the next stage they won't like hearing.
$1M glows green while $100K sits on plain white, so your eye goes to the goal, and his upturned palms and tight smile say the answer isn't the obvious one.
When part of your audience has passed the first milestone, name that stage in the title so they know it's for them. Draw the path between their number and the next one, with the messy part left unexplained.
Name the stage they're stuck at, and draw the tangle.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.