10:19Computers Are Just Rocks Doing Math
Save referenceCuriosity Gap
You're probably watching on a computer, and the title says it's just rocks doing maths. That makes something you use every day sound strange. THIS SHOULDN'T WORK over Nick's stunned face on the laptop leaves you asking how a rock can do maths.
'Just' shrinks the most complex thing most people own down to rocks, and saying it as a flat statement makes it sound like a fact you've missed.
Putting Nick's stunned face inside the laptop screen makes the computer the subject and the reaction at once, and the bare grey desk keeps your eye on it.
When your topic is an everyday device or tool, put yourself on its screen or inside it, reacting in disbelief. Let the title shrink it down to its plainest parts so the familiar thing sounds strange.
Describe the familiar thing by its plainest parts, and it sounds strange.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.