14:54I Tested the New Amazon Basics Golf Ball and the Results are Shocking!
Save referenceCuriosity Gap
Golfers pay a lot for good balls, so a ball from Amazon Basics raises an obvious question. Is the cheap option any good? 'Shocking' could mean shockingly good or shockingly bad, and the title and thumbnail never say which.
'Amazon Basics' tells golfers this is the budget own-brand, not something they'd expect to rival the ball in their bag, and 'New' says it's only just come out.
The Amazon wordmark does the naming, since the smile on the ball is tiny at feed size, and the pin-sharp ball against his blurred face makes it the star.
When a budget or unexpected brand launches a version of the thing your audience pays a lot for, test it. Hold the product up close with its logo visible, and keep the verdict open in the title.
A cheap rival to a pricey favourite, with the verdict held back.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.