5:14Psychologists Don’t Do What You Think
Save referenceExpectation Violation
People often joke 'are you analysing me?' when they meet a psychologist. NOT MIND READERS names that belief and knocks it down. What the title and thumbnail leave open is what psychologists actually do in that room.
'Don't Do What You Think' sets up a challenge to your picture of the job, but on its own it's vague, so it needs the thumbnail to name the belief.
Two chairs facing each other in a bare white room read instantly as a therapy session, and the arrow picks out the calm woman as the psychologist.
When your title challenges what people think about your field, name the exact belief in the thumbnail with a 'not' in front of it. Show the setting people picture, so the topic reads at a glance.
A vague challenge needs the exact belief named beside it.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.