21:37I Tested Amazon Products for Lazy People!
Save referenceExpectation Violation
A recliner on top of a lawnmower is absurd, and Drew is mowing with his feet up and a drink in his hand. The Amazon logo makes you wonder if you could really buy it. The title promises a whole video of things like it.
'For Lazy People' is a label most of us happily wear when it comes to chores, and 'I Tested' promises you'll see if each product actually works.
The red shirt and blue chair stand out against green grass and sky, and the Amazon logo says these are things you could actually order.
When you review tools or products, lead with the silliest one, shown working, with your real reaction. Put a playful word in the title, like lazy, so viewers can laugh at themselves.
Show the most ridiculous product actually doing its job.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.