17:54How India is Becoming the Switzerland of Asia
Save referenceCuriosity Gap
India is huge and crowded, and Switzerland is small and rich, so the pairing sounds odd. Painting India as the Swiss flag makes it land instantly. But Switzerland can mean neutral, rich or well run, and the packaging doesn't say which India is becoming.
'Is Becoming' says the change is happening now, and 'of Asia' tells you it's about India's role among its neighbours, not its chocolate or mountains.
India's shape filled with the Swiss flag's red and white cross reads even at feed size, so the image makes the whole comparison before you read a word.
When you compare your subject to something famous for several things, merge the two into one image, such as one's shape in the other's colours. Leave out which trait they share, so viewers click to find out.
Merge the two things you're comparing into one image.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.