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We Grew Potatoes 7 Different Ways, Here's What Happened 🥔 thumbnail16:38

We Grew Potatoes 7 Different Ways, Here's What Happened 🥔

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What to study

Curiosity Gap

If you grow potatoes, you probably have a favourite method and wonder if another gives more. The cutaway puts the same potato in a trench, a straw pile and a bucket, so nothing hints at the winner. The title says there are seven.

How the packaging works
Title

'7 Different Ways' promises a fuller test than the three shown, and 'Here's What Happened' holds back the results.

Thumbnail

One-word labels over three cutaways make each method readable in a second, and slicing the soil open shows the potato where you'd normally never see it.

Remix this

When you've compared several methods, show three side by side with one-word labels and make each look equally promising. Put the full count in the title so viewers know there's more to see.

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We Grew Potatoes 7 Different Ways, Here's What Happened 🥔 thumbnail

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The transferable lesson

Label three methods, keep them equal, and hide the winner.

NicheGardening
FormatList / Roundup
Click driverCuriosity GapScale & Specificity
Visual signalSide-by-Side ComparisonRepetitionSaturation ContrastPhotographyNo face
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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