15:23How Air Conditioning In Winter Can Keep You Safe & Save You Money? What Does Auto Do?
Save referenceExpectation Violation
Air-con feels like a summer thing that costs fuel. He's shivering in a ski jacket beside the A/C button, acting out that doubt. Then the title says it keeps you safe and saves money, so you want to know how.
'Save You Money' answers the fuel worry, 'Keep You Safe' hints at a reason you hadn't considered, and 'What Does Auto Do' catches drivers puzzled by that button.
The dials look like the ones in your own car, and the ski jacket and gloves exaggerate the cold, so 'Air-Con in Winter?' reads as a daft idea.
When your advice goes against what viewers think is common sense, act out their objection in the thumbnail and put it as a short question. Let the title promise the benefit they wouldn't expect.
Act out the viewer's objection, then promise the surprising benefit.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.