21:41If I Wanted to Be a Millionaire Before 30, I'd Do This
Save referenceDesired Outcome
'Before 30' turns a vague dream into a deadline, which speaks to viewers in their twenties. The thumbnail shows the whole trip, $0, an arrow and $1M. Ali points at both ends, and the middle is what you click for.
'I'd Do This' promises one committed plan, not a menu of options, and ending on 'This' keeps the plan itself hidden.
Just two numbers, one green arrow and a face in a plain grey T-shirt leave nothing else to read, and Ali's two raised fingers point at start and finish.
When your promise is a journey between two numbers, put the start and finish on either side of you with one arrow between them. Add an age or time limit in the title to pick out who it's for.
Stand between the start and finish numbers.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.