11:40Meet The Billionaire that Works a Normal Job
Save referenceCuriosity Gap
You'd expect a billionaire to look flashy, but this man wears a work polo in a warehouse. The title says he works a normal job, and the quote says it made him $600M a year. It never says what 'this' is.
'Meet' makes it a person to get to know rather than a lesson, and 'Normal Job' tells viewers the answer is something ordinary they could picture doing.
Quote marks make the $600M his own words rather than the channel's hype, and the blurred warehouse hints the answer is something physical without giving it away.
When you interview someone with a huge result from an ordinary business, quote their number in their own words and hide what the business is. Film them where they work, so the setting hints without telling.
A huge number from an ordinary job, with the job hidden.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.