12:16Watch This BEFORE You Grow Bananas 🍌
Save referenceLoss Avoidance
Everyone knows what a shop banana looks like, so the one on the left is the standard. The one on the right is tiny, spotted and shrivelled, and it's what a home plant might give you. 'BEFORE You Grow' catches people who haven't started yet.
'BEFORE You Grow' reaches people who haven't bought a plant yet as well as current growers, and 'Watch This' hides what they need to know.
The good banana fills one hand and the bad one sits on two fingertips, so the size gap reads at feed size, and Kevin's serious stare says it's a warning.
Where your audience knows the ideal result from shops or ads, show that familiar version beside the disappointing one they could end up with. Aim the title at people who haven't started yet.
Let the familiar ideal make the bad result look worse.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.