23:08the neuroscience behind why some homes feel good but most don't
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You've probably walked into a home that just felt good, without knowing why. 'Some homes' and 'most don't' split homes into two groups, and the odds say yours is in the bigger one. The rooms show the good side.
'Feel good' names a sensation everyone recognises instead of a style, and 'the neuroscience behind' promises a real reason rather than another designer's opinion.
Next to the title's neuroscience, the blunt 'this sh*t works' promises ideas you can use at home, and warm reds and wood make the rooms glow at feed size.
When your topic is a feeling people notice but can't put into words, split things into the few that get it right and the many that don't. Show the few, and let viewers place themselves in the many.
Split into some and most, and show the some.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.