16:33If You're Retiring With A TFSA, Watch This
Save referenceLoss Avoidance
A $100k mistake on the savings you're about to retire on is scary. The red and green circles say one way of using your TFSA costs you and another doesn't. The figures are too small to read, so you can't tell which you're doing.
'If You're Retiring With A TFSA' calls out Canadians near retirement by the exact account they hold, so the right viewers feel it's about their own money.
Planning spreadsheets behind a serious face signal careful maths rather than hype, and the red and green circles show a wrong way and a right way without giving either away.
When your audience risks a costly mistake with something they own, show the wrong and right versions side by side with a circle on each. Put the cost on the wrong side and keep the detail too small to read.
Put a price on the mistake, and hide which one it is.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.