17:177 Simple, Life-Changing Habits to Become *THAT GIRL*
Save referenceIdentity & Self-Relevance
'That girl' is the put-together woman from Pinterest and TikTok, and this audience wants to be her. The thumbnail puts Jillz in the middle of a moodboard of that life, so she looks like she's already there. HOW TO BECOME HER promises the route.
The asterisks around THAT GIRL copy how the trend is typed online, and 'Simple, Life-Changing' pairs small effort with a big change.
HER in yellow is the brightest colour on a cream collage, and the lifestyle photos read as a mood even when you can't make out each one.
When your audience already has a name for the person they want to become, build a moodboard of that life around your own face. Put their label in the title and the promise on the thumbnail.
Surround yourself with the life they want, then promise the route.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.