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How to Talk to ANYONE (Once You Know Their Color!) thumbnail17:10

How to Talk to ANYONE (Once You Know Their Color!)

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What to study

Identity & Self-Relevance

Four colour bands, each with a famous face, set you guessing which type each person is. Then you wonder which colour you are, and which your boss or partner is. The title says knowing the colour is how you talk to them.

How the packaging works
Title

'ANYONE' in capitals promises it works on the difficult people in your life, and 'Once You Know Their Color' hints at a simple system without saying what the colours mean.

Thumbnail

Four colours with big faded numbers read as a clear pattern at feed size, and a recognisable face in each band turns each type into a person you can picture.

Remix this

When you teach a framework that sorts people into types, give each type a colour band and a well-known example. Let the thumbnail show how many types, and the title promise what knowing them lets viewers do.

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How to Talk to ANYONE (Once You Know Their Color!) thumbnail

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The transferable lesson

Give each type a colour and a face, and they'll find theirs.

NichePersonal DevelopmentRelationships
FormatHow-to / TutorialList / Roundup
Click driverIdentity & Self-RelevanceCuriosity GapDesired Outcome
Visual signalLarge NumberSplit ScreenCollageSaturation ContrastPhotographyHeadline Text
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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