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I Bought Every Golf Product on Amazon thumbnail24:05

I Bought Every Golf Product on Amazon

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What to study

Scale & Specificity

'Every' is a silly amount of golf gear, and you're in on the joke. The Amazon logo says these are the cheap gadgets golfers get shown online all the time. His dazed face among them makes you wonder which ones are worth buying.

How the packaging works
Title

'Every' turns a normal product review into a stunt, and naming Amazon tells golfers these are the cheap gadgets they've been tempted by themselves.

Thumbnail

Everyone knows the Amazon logo at any size, and his tired face lying among the gadgets tells you he's already been through the lot.

Remix this

When your niche is full of cheap products promising shortcuts, buy far more of them than anyone sensibly would. Show the shop everyone uses and a pile of the products, and let your face show how it went.

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I Bought Every Golf Product on Amazon thumbnail

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The transferable lesson

Buy the lot so your viewers don't have to.

NicheGeneral Sports
FormatList / Roundup
Click driverScale & SpecificityCuriosity Gap
Visual signalFace-LedIconTop-Down ViewCollagePhotographyBrand-Led
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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