21:10How This US City Is Solving Transportation
Save referenceCuriosity Gap
CITY ZERØ sits over a sunny street with no cars on it, and nothing says zero what. The title won't name the city either. Urbanism fans may guess it's traffic deaths, but only the video says which city and what hit zero.
'This US City' hides the name so urbanism fans want to check their guess, and 'Solving' is a big word for a problem most Americans live with daily.
Black capitals on a white box read clearly at any size, and the car-free street with outdoor dining sheds hints at the answer without confirming it.
When your case study has a striking zero, like no refunds, put the zero on the thumbnail without saying zero of what. Show a scene that hints at the answer, and keep the name out of the title.
Show the zero, and hold back what it counts.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.