12:035 Tips for Meeting People (From a Guy Who Couldn’t Use the Apps)
Save referenceCuriosity Gap
If you're tired of swiping, Hinge, Tinder and Bumble crossed out says you can stop. 'TRY THIS' promises a better way without saying what. And the tips come from a guy who couldn't use the apps, so they had to work without them.
The bracket gives a plain tips list a credential you don't usually see, someone who couldn't use the apps, which makes you wonder why and trust the tips.
The three app icons are recognised instantly by people who've dated recently, and one big red X across all three makes the verdict readable at feed size.
When your audience is fed up with the usual tools, cross out the logos they know with one mark and promise something else without naming it. Let the title explain why you're the one to ask.
Cross out the tools they're tired of, and hide the alternative.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.