8:36Giant Golden Retriever Meets Tiny Rescue Puppy And THIS Happened
Save referenceCuriosity Gap
The retriever's head alone is bigger than the whole puppy. He touches his nose to its head and the puppy shuts its eyes, a gentle first hello. 'THIS Happened' holds back what came next, so you click to see if they become friends.
'Rescue' gives you a reason to root for the puppy, and 'THIS Happened' promises a turn without saying whether it went well.
The photo is caught at the moment of contact, nose to head, so it reads as a first meeting whose outcome you don't know yet.
When your video builds to a first meeting, like a beginner's first sales call, freeze the moment of contact in the thumbnail. Put the gap in experience in the title and hold back what happened next.
Freeze the first contact, and hide how it turned out.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.