14:13How To Speak Like A Billion-Dollar CEO
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Most people want to sound sure of themselves when they talk. The title sets the bar at a billion-dollar CEO. The flipchart crosses out habits you'll recognise, like saying 'maybe' and looking nervous, so the goal feels like something you reach by dropping them.
'Billion-Dollar CEO' borrows the status of the most powerful person in any room, and 'speak like' makes it a style you can copy rather than a job you need.
The white flipchart stands out against the dark background, and red crosses under hand-drawn habits turn a vague skill into a checklist, with 10X putting a size on the change.
When your skill is hard to picture, draw the bad habits as simple icons on a board and cross them out. Borrow a high-status role in the title so the result feels worth the effort.
Cross out habits they recognise, and tie the fix to status.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.