45:42London Like a Local: What To See & What To Skip
Save referenceCuriosity Gap
If you're planning a London trip, you already have a list of famous sights. 'What to skip' means one of yours might not be worth the queue, and it won't say which. The arrow and 'a local's guide' say Sophie is the one to trust.
'What To Skip' does the heavy lifting, because a see-list is everywhere but a skip-list saves time, and 'Like a Local' promises the city without the tourist traps.
The red phone box says London before you read a word, and the arrow from 'a local's guide' to Sophie makes her the reason to trust it.
When your guide can tell people what not to bother with, put the skip half in the title and keep the list hidden. Point an arrow at yourself with a label that says why you know.
A skip list beats a see list, if a local gives it.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.