19:19You're Not Slow: Become a Speed Learner in 20 Minutes
Save referenceDesired Outcome
'Become smarter' is a wish most students have. The maths streaking out around Elizabeth makes learning look fast rather than a grind. Then the title tells viewers who think they're slow that they aren't, and promises the change in 20 minutes.
Denying the label first stops viewers who feel behind from ruling themselves out, and '20 Minutes' makes the promise small enough to try now.
Placing 'Become' and 'smarter' either side of Elizabeth makes her the example of the result, and the radiating formulas give a still photo a sense of speed.
When your audience blames themselves for a struggle, deny the label in the title and put a short time on the fix. Show the outcome they want in the thumbnail, with motion that makes it look quick.
Deny the label, then make the fix sound quick.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.