9:29How To Make Compost - Fast and Easy
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Compost can take a year or more, so most gardeners are waiting on their heap. The hands hold exactly what they're waiting for, dark and crumbly with no scraps left. SUPER FAST promises you can skip most of that wait.
'Fast and Easy' answers the two things that put people off composting, the wait and the faff, and 'How To Make' tells beginners they can start from scratch.
Apart from SUPER, the text repeats the title, so the heap of dark, crumbly compost in two hands has to carry the new information.
When the result your audience wants usually takes ages, hold the finished result up to the camera and put the speed in the text. A real timeframe would beat a vague speed word.
Hold up the finished result and promise less waiting.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.