The bottle you may recognise sits on the left, and an arrow points to a giant blurred version of the redesign. The question mark makes the hidden label the only thing you want to see. The known brand gives the before its weight.
How the packaging works
Title
It names the famous brand being redesigned, which gives the blur its pull.
Thumbnail
It shows the real before bottle and hides the after behind pixels and a question mark.
Remix this
Use this when your video ends in a finished design or rebuild. Show the starting point clearly and blur the outcome under a question mark. It only works when the before is something people already know.
The transferable lesson
Blur the after; a known before makes the reveal worth clicking.
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