11:43Easy Autumn Garden Wins You Can Do Today
Save referenceCuriosity Gap
By autumn, most gardeners have a pile of spent plants like this one. DO THIS and the arrow point straight at it without saying what to do. 'Easy' in the title promises it's not much work, so you click to find out.
The title says autumn and the thumbnail says fall, so both British and American gardeners see their own word, and 'Today' makes it a job to start straight away.
The ticked box beside DO promises a quick job you can tick off, and his arms spread wide over a chest-high heap make it look comically big.
If your audience is split between countries that use different words for the same thing, put one word in the title and the other in the thumbnail. Point a command at the problem without naming the fix.
Point the command at the problem, and hide the fix.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.