14:21You Can't Call Yourself a Driver If You DON'T Know These 13 Secrets
Save referenceCuriosity Gap
If your car has a push-button start, you press it every day without thinking. 'DON'T' above a finger about to press it says you've been getting it wrong. The title and thumbnail don't say what's wrong, so you have to click to find out.
'You Can't Call Yourself a Driver' needles confident drivers' pride, and '13 Secrets' makes it likely there's at least one they don't know.
Of the 13 secrets, the thumbnail shows one everyday action, and the red arrows along the finger make pressing the start button look like a mistake in progress.
When your list corrects habits, pick the one your viewers do most often and show it mid-action. Put a single 'DON'T' above it and keep the reason for the video.
Show the everyday habit mid-action, and just say don't.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.