5:485 Composting Myths You Should Stop Believing Right Now
Save referenceCuriosity Gap
This speaks to solution-aware composters, who already have a routine and rules they follow. 'Stop Believing' says some of those rules are wrong. Nothing in the title or thumbnail says which five, so you click to check your own.
'You Should Stop Believing' assumes the viewer holds at least one of these myths, which turns a list video into a check on their own habits.
Compost is usually a plain brown heap, so the turquoise and orange mural behind the bin gives it colour, and '(BUSTED)' promises verdicts without giving away any myth.
If your audience already follows a set of rules, promise to bust a fixed number of them without naming any. Show the topic plainly in the thumbnail, and let the title tell viewers they believe at least one.
Tell them they believe a myth, but don't say which.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.