11:22The Genius Tool that Removes Weeds Instantly
Save referenceCuriosity Gap
Dandelions are the weed everyone knows, with roots that snap when you pull. Here an odd curved blade is hooked round the stem. You can see the tool but not what it's called or how it works, so you click to find out.
'Genius' and 'Instantly' promise a big payoff from one small tool, which appeals to gardeners who spend hours on their knees weeding.
The blue handle stands out against the orange fence, and the arrow leads from THE BEST TOOL to the blade already hooked round a flowering dandelion.
When your answer is a tool people don't recognise, show it in use on a problem they do recognise. Call it the best in the thumbnail and keep its name for the video.
Show the unfamiliar tool on the problem everyone knows.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.