19:15Why No One Wants to Live in the UK
Save referenceExpectation Violation
Most people see the UK as a rich country, so POOR across it goes against what they expect. A red dashed line cuts it off from a blue, starry Europe, which says Brexit without the word. Brits click to agree or argue.
'No One Wants to Live' is over the top, since plenty of people move to the UK, and that overstatement makes British viewers want to hear the case.
Red for the UK and blue with gold stars for Europe make two clear sides, with one word on each, so you get the argument before you read the title.
When something your audience thinks is strong is doing worse than they assume, put one blunt word on it beside the comparison that makes it look bad. Let the title overstate it, then back it up.
Put one blunt word on the thing they assume is doing fine.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.