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7 Bits Of Tech So Good, The Pros Buy It thumbnail15:50

7 Bits Of Tech So Good, The Pros Buy It

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What to study

Expectation Violation

Pro riders get their kit free from sponsors, so anything they pay for themselves has to be good. 'NOT SPONSORED' over a pro in full team kit backs that up. What's left is which seven things made the cut.

How the packaging works
Title

'So Good' is a verdict before the list starts, and 'Bits Of Tech' keeps it small and affordable-sounding, rather than a new bike.

Thumbnail

The white bike stands out sharply against a plain blue sky, and underlining NOT makes sure the one word that flips the meaning isn't skimmed.

Remix this

When you recommend gear or tools, find the ones experts pay for themselves even though they get alternatives free. Put that in the title, and use the thumbnail to say the recommendation isn't sponsored.

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7 Bits Of Tech So Good, The Pros Buy It thumbnail

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The transferable lesson

What experts pay for themselves beats any sponsored pick.

NicheGeneral SportsGeneral Technology
FormatList / Roundup
Click driverExpectation ViolationCuriosity Gap
Visual signalArrowPhotographyHeadline Text
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Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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