8:426 Parrots That Are Absolute Menaces to Society
Save referenceCuriosity Gap
Parrot owners already suspect their bird is a bit of a villain. Calling three famous species 'complete a**holes' is rude in an affectionate way the audience is in on. You click to hear what each one did to earn it.
'Menaces to Society' is a joke phrase for bad behaviour, and six species means the three on the thumbnail aren't even the whole list.
Three birds in clear colours, green, white and grey, sit packed tight against a dark, starry background, and the cockatoo's side-eye makes them look like they're plotting something.
If your audience has an affectionate grudge against something in your niche, like a tool, a client type or a pet, give it a rude but loving label. Show a few well-known examples and save the stories for the video.
An affectionate insult makes viewers want the stories behind it.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.