8:01My Golden Retriever Heals a Terrified Rescue Kitten in Just 3 Meetings!
Save referenceCuriosity Gap
It's a feel-good picture, a kitten asleep against the chest of a big golden retriever. But the title says that kitten was terrified. You can see the ending, so you click to watch fear turn into this in only three meetings.
'Terrified' gives the before that the photo can't show, and 'in Just 3 Meetings' makes the change sound fast enough to be surprising.
With no text at all, the photo shows only the happy ending, the kitten eyes closed and pressed into his fur while he lies calm and still.
When you have a quick turnaround story, like a nervous client becoming confident, name the starting state in the title with one strong word. Show only the calm after, and put the short timeframe in the title.
Name the fear in the title, show the calm ending.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.