22:509 Surprising Lessons That Made Me a Multi-Millionaire
Save referenceExpectation Violation
Most money advice says cut costs, budget hard and buy a house. Here those get red crosses, while travel and enjoying yourself get green ticks. That's the opposite of what you'd expect from a multi-millionaire, so you want Ramit's reasons.
'Surprising' warns you the lessons won't be the usual frugal tips, and 'Made Me a Multi-Millionaire' makes them Ramit's own results rather than theory.
Red crosses on the left and green ticks on the right read at feed size even when the small icons don't, so you get the good and bad split first.
When your lessons contradict the usual advice, show the familiar habits with crosses and the unexpected ones with ticks around you. Keep the icons simple enough to recognise when small.
Cross out the advice they expect, tick what they don't.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.