16:2930 Reasons Why Zambia Is Not What You Think It Is
Save referenceCuriosity Gap
Trees are wood, so TREES MADE OF ROCK sounds impossible. The arrow puts them in one spot in Zambia, and you can't picture what they look like. The title says this is one of 30 surprises about a country you probably know little about.
Below this channel's typical views. Included as a creative reference.
'Not What You Think It Is' works even if you've never thought about Zambia, and 30 reasons tells you the rock trees are only one of many surprises.
One strange fact beats a list of them, and pinning it with an arrow to a real place on the map makes it sound true rather than made up.
When your list has one item that sounds impossible, put only that item in the thumbnail with an arrow to where it happens. Let the title promise the rest of the list.
Tease the list with its most impossible-sounding item.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.