21:12Why You Should Stop Listening To These Financial “Gurus”
Save referenceCuriosity Gap
The title says 'these' gurus, and the thumbnail shows two of them with pixelated faces and red scribbles across their eyes. Their suits and bald heads hint at who they might be. You click to check it isn't someone you listen to.
Scare quotes around 'Gurus' tell you Ramit doesn't rate them, and 'You Should Stop Listening' puts the viewer's own habits on trial, not just the gurus.
Pixelating the two men and scribbling red across their eyes shows who 'these' are without naming them, and Ramit's side-eye between them makes clear he doesn't trust them.
When you're pushing back on well-known voices in your niche, show them but blur who they are. Keep enough of their look for fans to guess, and put your own sceptical face between them.
Show who you're criticising, but blur enough to make them guess.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.