13:31How To Be a Millionaire on a Low Salary
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People on modest wages usually think a million is only for high earners. 'Low Salary' tells them this one is for them. POOR NOW, RICH LATER is honest about the price, years of living lean, and that honesty makes the big promise easier to believe.
'On a Low Salary' is the qualifier doing the work, since it removes the usual excuse and lets ordinary earners believe the millionaire promise is meant for them.
The four words split around Humphrey's head, with red under POOR NOW and green under RICH LATER, so the trade reads as a simple motto even at feed size.
When your big outcome feels out of reach, put the viewer's limitation in the title. Use the thumbnail to state the honest trade in a few words, with the painful half and the payoff half in contrasting colours.
Name their limitation, then state the honest trade plainly.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.