13:50Is this the beginning of the end for the UK?
Save referenceStakes & Tension
The map shows the UK already broken up. Scotland, Wales and a united Ireland carry EU stars, and England sits alone in red. Whether you'd welcome that or dread it, 'the beginning of the end' says it could be starting now.
'This' points at something that has just happened without naming it, and 'the beginning of the end' makes it the first step of a much bigger story.
Everyone knows the EU's blue and yellow stars, so England alone in red reads as the one left out, and the arrow sends your eye to Ireland.
When your topic is a big change people argue about, show the finished outcome as a simple coloured map or chart. Ask in the title whether it's starting now, and keep the question mark so it stays honest.
Show the big change finished, then ask if it's starting.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.