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Survive Inflation: Grow These 5 Crops thumbnail14:04

Survive Inflation: Grow These 5 Crops

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What to study

Scale & Specificity

When food prices were rising, 'Survive Inflation' named a worry most households had. $257 SAVED answers it with a number specific enough to believe. The beds are numbered but you can't see what's growing, so you click to find out which crops.

How the packaging works
Title

'Survive Inflation' hooked into the worry about food prices at the time, and 'These 5 Crops' promises a short list you could plant straight away.

Thumbnail

The drone shot turns five ordinary beds into a numbered list you can see, and $257 SAVED in a wide pill reads at any size.

Remix this

When your advice saves viewers money during a squeeze, measure the saving and show the exact figure. Number the options in the thumbnail, but keep what they are hidden, so the list itself is the reason to click.

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Survive Inflation: Grow These 5 Crops thumbnail

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The transferable lesson

Show the exact saving, number the options, hide what they are.

NicheGardeningPersonal Finance
FormatList / RoundupAdvice
Click driverScale & SpecificityTimeliness & Exclusive AccessCuriosity Gap
Visual signalHeadline TextLarge NumberCurrency / MoneySupporting TextTop-Down ViewPhotographyNo faceRepetition
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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