19:26James May decides his greatest Top Gear car of all time
Save referenceCuriosity Gap
Top Gear fans know these cars on sight and have their own favourite. James May picking his is a verdict they'll want to argue with. The two old photos sit either side of him like finalists, so you click to see which one wins.
'Decides' makes it a final verdict rather than a list, and 'of all time' means every series is in the running, so no fan's favourite is ruled out.
Fans know James May's face and the two specials straight away, and the trophy and medal turn the photos into a contest before you've read the title.
When your regulars know your past work well, pick your all-time best and show two strong contenders as finalists. Keep the winner out of the title and thumbnail so fans click to check it against their own pick.
Show the finalists fans know, and keep the winner hidden.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.