23:17Can My Self-Driving Tesla Pass A Driving Test?
Save referenceExpectation Violation
If you've taken a driving test, you know how tense it is, so sleeping through one is absurd. The examiner's horrified face says he can't believe it either. The asterisks around Self-Driving read like air quotes, so you want to see if it passes.
'My' makes it Peter's own car and his own risk, and a driving test is a pass or fail you can judge yourself, far simpler than arguing over self-driving software.
Two faces tell the story, the examiner horrified and the driver asleep on a pillow, and the clipboard and driving school polo make it clearly a real test.
When you're testing a bold claim about a product, put it through a familiar pass-or-fail test your viewers have faced themselves. Show the judge's reaction next to the product doing its thing, and keep the result hidden.
Put the bold claim through a test your viewers have taken.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.