11:15My Top Tricks of the Trade Revealed
Save referenceCuriosity Gap
A muffin tin belongs in the kitchen, so seeing him lay one on a vegetable bed is odd. His cheeky grin says he knows it's a clever trick. You can see the tool but not what it's for, so you click to find out.
'Tricks of the Trade' promises what experienced growers know and beginners don't, and 'Revealed' makes it feel like insider knowledge, though the title alone says little.
The yellow arrow leads from the text to the muffin tin, so the kitchen object becomes the one thing you remember, and INGENIOUS promises its use is clever.
If one of your tips uses an everyday object somewhere it doesn't belong, make that object the star. Shoot it close and low, point an arrow at it, and keep what it does for the video.
An everyday object in the wrong place asks its own question.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.