27:4520 Things That Are a Complete Waste of Your Money
Save referenceLoss Avoidance
The title says 20 things are a waste of your money, and the thumbnail prices two that people defend, a $2,000 mattress and a $350,000 house. Ramit's fist under his chin says he's weighing them up. You check whether yours made the list.
'Complete Waste' is a harsher verdict than 'overrated' or 'not worth it', and 'Your Money' makes the loss personal rather than a general spending tip.
Red prices on a mattress and a house show the list covers everything from a treat to the biggest buy most people make, so most viewers own one of them.
When your list of bad buys includes things people usually defend, put the two most surprising ones on either side of you with their real prices. Pick one modest and one huge.
Put real prices on the buys people defend.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.