19:47how to BRAINWASH yourself into becoming HOT
Save referenceDesired Outcome
If you're down on your looks, 'why you look better than you think' speaks straight to you. The title promises HOT through a shortcut, BRAINWASH yourself. So the change sounds like it happens in your head, not your face.
BRAINWASH and HOT in capitals make a self-image video sound cheeky rather than earnest, and 'yourself' says you can do it alone.
The gentle line, with 'think' in italics, puts the problem in your perception, and Mae's calm, confident look to camera shows the result the title is selling.
When your audience's problem is partly how they see themselves, put a reassuring line in the thumbnail that speaks to their doubt. Let the title promise the outcome with a playful, bold verb for the method.
Edgy title for the outcome, gentle thumbnail for the doubt.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.