44:11I Tried Golf's Hardest Clubs... Big Mistake
Save referenceStakes & Tension
Golfers know that the thinner the iron, the less it forgives a bad strike. Here a set of thin copper irons sits under HARDEST CLUBS EVER. 'Big Mistake' says it went badly, so you click to see how badly, and if you'd cope better.
'Big Mistake' gives away that it went wrong but not how, and golfers enjoy watching someone struggle with clubs many of them have wondered about.
HARDEST CLUBS EVER fills almost half the frame so it reads first even at feed size, and the copper finish marks these irons out from ordinary steel ones.
When you can try the toughest version of a tool your audience argues about, show the kit itself under a superlative. Let the title admit it went wrong, so viewers click to see how badly.
Admit it went wrong, and let them watch how.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.